Too many people ride the 'feast or famine' roller coaster of having clients, especially SUCCESSFUL entrepreneurs. Some months they have almost too many clients and are WAY too busy, and other months, they're feeling the pinch. The well is dry and they're digging their well when they're thirsty. I've been there in the past, and there's nothing worse than experiencing those two extremes on a regular basis. It'll make you want to go back to Corporate for good! (NOT ME!)
You've heard me talk about my NO EXCUSES approach to getting clients. That means that the number one rule I have is that I do SOMETHING to bring clients or client referrals towards me every single day. Otherwise, you'll find that no matter how good you are, your pipeline will eventually dry up.
The key is to shoot for OVERFILLING your prospect pipeline. Most people just shoot for having SOME people in it. That's not enough. If you aim for something WAY bigger than what you've already gotten so far, you're more likely to reach even a medium level, than if you were to aim low.
When I talk to my clients about this, the number one answer that comes back is, "But what if I get TOO many prospects? What do I do then?" I've even heard, "What if I get TOO big? Then what?" That's when I usually laugh out loud and say, "GOOD! That's a good problem to have!"
There are at least 2 solutions for having too many people wanting to work with you at the same time:
Put them on a waiting list. It's OK to do this. What you'll actually notice is the opposite of what you might think would happen. Instead of leaving and saying, "I don't want to wait," most prospects will chomp at the bit to find out how high up on the waiting list they are and will want to see if they can do anything to start earlier. It's actually VERY Client Attractive.
Leverage your time and efforts by creating group programs and charging less than your regular one-on-one fee. You'll end up being able to work with MORE people at once AND make more money per hour or project than you would with a single person. Leveraging is one of the best things ever "invented" and having too many prospects is one way to set yourself up for this.
So, how do you get to this point? Discipline. I've often said that I wasn't born a very disciplined person (or organized for that matter) but as a result of having a full practice and wanting to keep it that way, I've taken the NO EXCUSES approach to marketing. So, I've worked on setting up systems, being organized (or getting help with it) and learning to master the discipline thing.
That means doing some marketing every single day, no matter how bogged down you are with work and existing clients. Get that newsletter out the door, rip out the newspaper article and send it to an existing client or prospect, send that quick email to the association asking if they accept outside speakers or write a thank you note. Whatever! Just make the time for it and do it.
The key is to do SOMETHING that stimulates future business and referrals because the reason that most entrepreneurs have financial problems is THAT, nothing else, especially the seemingly successful ones. They go to work and only do the work, while everything else gets backed up, especially the marketing.
Your Assignment:
Make a list of the little things you can start doing DAILY for OVERFILLING your pipeline. Then, make the time for it. Yeah, yeah, I know you're busy, but maybe it's first thing in the morning, before you even open up Outlook to check your emails. Maybe it's right before you turn off the office light and close down your computer. Again, it doesn't matter, as long as you make a commitment to doing this for the rest of your career. Catch my drift?
It's actually easy once you get going. You'll find that you'll never experience that feast and famine again. Guaranteed.
Now, if you need ideas for what to do DAILY to overfill that pipeline, I suggest getting a copy of the Client Attraction Home Study System?. I've outlined every secret in detail, and it's all there so you can start using it all right away to get similar results. In addition to the exact techniques that have worked for me (nothing sales-y, I
promise!), the System includes everything you need to know to prioritize what to work on first, clear the decks and set up simple, solid systems to consistently fill your pipeline and continually get new clients. It's all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you're done with that, you move on to step two, and so on. That's why my customers have gotten such great results from it. All the tools, scripts, templates, and examples are handed to you on a silver platter. So easy. You can get yours at www.TheClientAttractionSystem.com.
? 2009 Client Attraction LLC. All Rights Reserved.
Want to use this article on your website or your own ezine? No problem! But here's what you MUST include:
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System?, the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.
Your Friend in business and in life,
Anthony W. Hawkes
http://www.greatcareerplan.com/?ahawkes
http://www.twitter.com/investinself
Friday, May 8, 2009
Tuesday, May 5, 2009
This is not just another MLM company...
Greetings All! Anthony here...
The purpose of this blog isn't to sell you on a worthless product, service, or "get rich quick" scheme. In fact, this isn't intended to be a "niche" or a "sales" type blog, but rather informative about the services we do provide.
Too often do I get emails from marketers introducing the "next big thing" without any clout or proven track record that those things are even legal. They blurt out ridiculous claims to making grand amounts of money with little to no work at all. And even if those claims were to be found true, besides the money, what have you done to enrich another's life?
I just got off of a team call with a few of my business associates, and we were discussing the services that we provide. We went over our monthly goals and different marketing strategies then something clicked with me... we're not ordinary! I mean that in the most positive way (smile).
Here it is, we offer people the power to have a voice by having access to legal counsel with the flip of a phone and you can call them as much as you like without costing you an extra dime! We offer people protection and restoration in the even they are claimed as an Identity Theft victim! We offer people access to an attorney in the wee hours of the night, when not even some of the rich have that type of luxury! The list continues but at the end of it all, as a way of saying thanks for being a member, they throw in a Living Will at no extra charge!
Ladies and gentlemen, the service is great, wonderful and all of that, but they then offer you a way to make money just by sharing this info with others!
Okay, I know it is starting to sound a little "salesy", but I digressed a bit because it enriches people's lives all around. We gave our own testimonials as to how this company has helped us, not only financially, but emotionally as well.
How could so many people not see this as a great thing to have for their family and loved ones? Only 1.6 million families have seen this vision, and made the conciencious decision to grab these services because it just makes too much sense to do so. Pre-Paid Legal Services is not to be taken lightly. We're a non "ME TOO" company, who has branded ourselves as the leading expert in this field.
I am very proud and honored that I am able to share this blog with you today. This is not just another MLM company. We're changing lives for the better even is the business side isn't for them, the membership is for everybody! Get yourself in while it's still a little known factoid. The Life Events Legal Plan will show your loved ones that you cared enough about them to get them protected.
Well that's my spiel for the evening. For more information, you can go to: http://www.prepaidlegal.com/info/hawkesa
Thank you for your time, and I'll see you over the top!
Your friend in business and in life,
Anthony W. Hawkes
Independent Associate-PPLSI
www.greatcareerplan.com/?hawkesa
www.twitter.com/investinself
The purpose of this blog isn't to sell you on a worthless product, service, or "get rich quick" scheme. In fact, this isn't intended to be a "niche" or a "sales" type blog, but rather informative about the services we do provide.
Too often do I get emails from marketers introducing the "next big thing" without any clout or proven track record that those things are even legal. They blurt out ridiculous claims to making grand amounts of money with little to no work at all. And even if those claims were to be found true, besides the money, what have you done to enrich another's life?
I just got off of a team call with a few of my business associates, and we were discussing the services that we provide. We went over our monthly goals and different marketing strategies then something clicked with me... we're not ordinary! I mean that in the most positive way (smile).
Here it is, we offer people the power to have a voice by having access to legal counsel with the flip of a phone and you can call them as much as you like without costing you an extra dime! We offer people protection and restoration in the even they are claimed as an Identity Theft victim! We offer people access to an attorney in the wee hours of the night, when not even some of the rich have that type of luxury! The list continues but at the end of it all, as a way of saying thanks for being a member, they throw in a Living Will at no extra charge!
Ladies and gentlemen, the service is great, wonderful and all of that, but they then offer you a way to make money just by sharing this info with others!
Okay, I know it is starting to sound a little "salesy", but I digressed a bit because it enriches people's lives all around. We gave our own testimonials as to how this company has helped us, not only financially, but emotionally as well.
How could so many people not see this as a great thing to have for their family and loved ones? Only 1.6 million families have seen this vision, and made the conciencious decision to grab these services because it just makes too much sense to do so. Pre-Paid Legal Services is not to be taken lightly. We're a non "ME TOO" company, who has branded ourselves as the leading expert in this field.
I am very proud and honored that I am able to share this blog with you today. This is not just another MLM company. We're changing lives for the better even is the business side isn't for them, the membership is for everybody! Get yourself in while it's still a little known factoid. The Life Events Legal Plan will show your loved ones that you cared enough about them to get them protected.
Well that's my spiel for the evening. For more information, you can go to: http://www.prepaidlegal.com/info/hawkesa
Thank you for your time, and I'll see you over the top!
Your friend in business and in life,
Anthony W. Hawkes
Independent Associate-PPLSI
www.greatcareerplan.com/?hawkesa
www.twitter.com/investinself
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